Mumbai, 8 January 2026: Forevermark Diamond Jewellery has reached a significant milestone in its presence within India, unveiling the world’s largest flagship store by De Beers Group in Mumbai. Located at Crest Link, Khar West, on Linking Road, the expansive 5,000 sq. ft. retail space underscores the brand’s ongoing commitment to Indian consumers who value meaningful, design-driven luxury.
The launch event was an exclusive gathering attended by Mumbai’s prominent tastemakers, jewellery enthusiasts, creative leaders, socialites, celebrities, and influential figures. Hosted within the new flagship, guests experienced an introduction to the brand’s refined universe through a curated fashion showcase and immersive activations that effortlessly combined unsurpassed craftsmanship with modern aesthetics.
The evening included captivating live performances, an impressive fashion show, and interactive installations featuring AI integrations that highlighted the Mine to Finger journey. Innovative experiences such as branded photo opportunities, contemporary tarot readings, and exhibits of the latest collection contributed to an atmosphere of sophisticated luxury and timeless elegance. Attendees had the opportunity to explore the complete Forevermark portfolio, from elegant everyday diamond jewellery to bold statement and high jewellery creations, all crafted to commemorate life’s significant milestones.
Each Forevermark piece is meticulously created using some of the world’s most beautiful, rare, and responsibly sourced diamonds, every one inscribed to guarantee authenticity, integrity, and superior quality. This ethos is exemplified in the newly launched Forevermark Icon Collection, inspired by the North Star—symbolizing clarity, direction, and confidence. The collection includes versatile daily wear, striking statement pieces, and signature designs across rings, earrings, necklaces, and bracelets.
Accompanying the collection’s debut is the brand’s ‘My Guiding Light’ campaign, honoring four distinguished women renowned for excellence in their respective fields: Manu Bhaker (professional shooter and double Olympic medallist), Diana Penty (actor), Masaba Gupta (designer, actor, and entrepreneur), and Princess Gauravi Kumari of Jaipur (social entrepreneur). Each individual represents strength, individuality, and purpose, sharing personal narratives via digital videos on Instagram. Collectively, they embody the belief that true confidence and direction come from within, echoing the spirit of the Icon Collection.
All four honorees attended the launch event, adding prestige and distinction, and further establishing the flagship as a preeminent destination in Mumbai’s luxury retail sector. The occasion was graced by the presence of Mumbai Indians Cricketers Amelia Kerr, Milly Illingworth, and Sajeevan Sajana, whose stories of perseverance and precision resonate with the enduring qualities of natural diamonds.
Commenting on the launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group, stated: “India is central to the future of the natural diamond category. The opening of our largest Forevermark store in Mumbai reflects both the strength of consumer response we are seeing and our long-term confidence in the market. As luxury consumption in India becomes more considered and value-driven, Forevermark is well positioned to build relevance through trust, craftsmanship, and enduring desirability.”
Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, added: “Mumbai marks an important next chapter in Forevermark’s India story. Following the encouraging response to our New Delhi store, this flagship reflects the scale of opportunity ahead. As our largest store globally, it brings together our brand vision, retail ambition, and commitment to the Indian consumer. This opening is also a key step toward our longer-term plan of building a network of 100 Forevermark stores in India by 2030.”
The Mumbai flagship embodies Forevermark’s contemporary international aesthetic while integrating local influences. The spacious environment provides an engaging experience, displaying the full spectrum of Forevermark jewellery in a setting that reaffirms the brand’s dedication to thoughtful, experience-led luxury.
